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Green Packaging and Consumer

2011-12-17

Never underestimate the significance of the product packaging, the so-called "Buddha to Gold", even in the eyes of pragmatic Americans, which still is a market rule. Growing environmental awareness in the people today, more and more demands on packaging "high" to recycled materials as raw materials, packaging more and more popular.
Recently, the U.S. 100 percent recycled paperboard Union (which is an international coalition, representing two-thirds of the board of global manufacturing enterprises) to do a market survey, surveys show that more and more American consumers are demanding a 100% recycled paper board for consumer goods packaging.
The survey was randomly selected 400 families to purchase consumer goods who investigated their environmentally friendly, using 100% recycled paper board for packaging of the company's views. Although the survey did not specifically distinguish between consumer and industrial waste type waste packaging board packaging board, the survey results show that the green packaging is affecting people's spending habits.
The survey focused on people's consumption habits in the environmental awareness of the recycling symbol on the packaging level of understanding. And the quality of the product packaging, product appeal and performance comparison in terms of packaging and using recycled paper board five new cardboard packaging products. Overall, more than half of consumers pay greater attention to using recycled paper board packaging products business. In the same context, and more willing to buy recycled paper board packaging, household use of consumer goods.
Survey shows that consumers want more of the paper packaging using recycled paper board, to have more 100% recycled packaging marked with the symbol. 85% of consumers that use recycled packaging materials "conducive to children's future", 80% of consumers believe that buying 100% recycled paper board packaging products is "to contribute to environmental protection."
The survey also found that consumers using 100% recycled paper board evaluation of the higher business that such enterprises are "forward-looking vision." Consumers now have set a high environmental awareness, they use recycled paper board companies that have environmental responsibility. Therefore, use 100% recycled paper board packaging, and printed on the packaging 100% recycled symbol, has become a business and raise product awareness build up a reputation as an important strategic element.
In product quality, appeal and performance comparison, the majority of consumers that use recycled paper plates and use of new cardboard packing, no difference in the quality of their packaging, even the former better, product appeal and no major difference.
The results from this survey, we at least can recognize the face of increasingly sophisticated consumer environmental awareness, corporate image strategies and promotions, the use of recycled materials should be considered as an important factor in consumers to understand from this side of the business environmental responsibility, and even social responsibility, so that even the consumer propensity to consume.
The author believes that green packaging is a global trend, China's consumers are also mature products of domestic enterprises, both domestic sales and exports to international markets, will encounter the problem of green packaging. Currently, domestic enterprises have much attention to green packaging product market positioning as a few companies. In fact, recognizing that the new green packaging is a packaging company's market positioning point, I believe the company will be able to advance practitioners have been highly competitive packaging market in the dug pot of gold.


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